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TAB Sport

ALL BLACK BETRAYAL
TAB Sport

Promote the All Blacks' Grand Final in the Rugby World Cup. Without naming any of those things.

Behind one team lay the undivided loyalty of a nation. But with the All Blacks set to dominate, every other team was paying pretty exciting odds. In the week before the Grand Final, the 'Ben and Tom' campaign took a dark twist as TAB Sport asked New Zealand: would it be such a betrayal to put money elsewhere?

Of course, not being an official sponsor meant we had to say it all without saying anything.