It really was a dark and stormy night when Aotea Square came to life as prose.
Amazing stories are all around us. We projected hundreds of live story starters on epic scale, with onlookers mysteriously woven in. BNZ wanted Aucklanders to find a start and enter a 'short short story' in the BNZ Literary Awards. We wanted to give people an experience they'd go home and tell their friends about.
AXIS: Silver (Guerrilla Advertising), 2012
AXIS: Silver (Direct Response), 2012
AXIS: Bronze (Titanium Axis), 2012
AXIS: Bronze (PR/Experiential), 2012
The Work: In Book, 2012
Young Guns: Bronze (Outdoor), 2012
Clio Awards: Finalist (Ambient), 2012
BestAds: Best Outdoor, May 2011
NZ Marketing: Ad Of The Month, June 2011