Who sets a 5pm Friday deadline? Clients, that's who. If you don't get that copy deck over, the shit is going to hit the fan. Only problem is:
(1) It's Friday. The creatives are slammed.
(2) It's Friday. The creatives are drunk.
(3) Iain's available. But Iain is always available.
So here's the plan. Seven one-hour emergency copywriting slots on a Friday. $180 a pop. A trusted senior copywriter who'll nail your copy, so you don't spend Friday night avoiding your phone.