Make businesses do something about workforce mental health.
Most Australian employers want to do the right thing. But workplace mental health is a hard thing to measure, let alone tangibly improve. Beyond Blue needed a breakthrough and it came in the form of a PwC report that linked investment in mentally healthy workplaces with massive productivity gains.
We needed to talk directly to business leaders. So we lured them in with the old one-two, the tease and reveal, the bait and switch.
1: Want big ROI?
2: Improve workplace mental health
National Print and Press
Heads Up was Beyond Blue’s most measurably successful mental health campaign of the year. Which means we left the Australian business community better off (unless you count shrinks).