WHY BE NICE?

A plug-in ideas and copy department for creative agencies, creative brands, or anyone who needs a nice bunch of words.

The secret to better work is simple: keep searching for better ways to work and better people to work with. My approach is just as simple: meaningful ideas, memorable stories, loveable characters, and plain language used in colourful ways.

I think mass communication changes minds better than microscopic messaging. That acquisition is a better investment than retention. That brands should participate with customers, not the other way around. And that 'ethical advertising' will be the next annoying marketing buzzword.

But, boy, do I believe in it.