The Digital Open Home

The Digital Open Home

Welcome to the Digital Open Home

In the middle of the worst real estate slump in 12 years, my parents decided to sell our family home. I crafted a sweet story, produced a video and seeded it to TV stations to take advantage of the nightly doom and gloom property news. The listing became an online hit, making local and then international headlines. Two weeks later the house sold to a family from Hong Kong for significantly more than the asking price.